Turning the Tide Together: ELE|NA and OCEANR+ Unite for Ocean Conservancy and Wellness Innovation
Sustainability in the Maldives
12 February, 2023
A world-class spa brand ELE|NA, a leader in wellness, has announced a groundbreaking commitment to ocean conservancy through its strategic partnership with OCEANR+, a brand dedicated to ocean conservation. This collaboration unites ELE|NA’s focus on wellness with OCEANR+’s innovative approach to sustainable apparel, emphasizing a shared dedication to tackling environmental challenges and enhancing the wellness experience.
Plastic Pollution: A Global Challenge
Plastic pollution has become one of the most pressing environmental issues, with an estimated 13 million tonnes entering our oceans annually. To combat this crisis, ELE|NA and OCEANR+ are joining forces, leveraging OCEANR+’s expertise in transforming post-consumer plastic waste into high-quality, eco-friendly clothing and products. This partnership underscores both brands’ commitment to sustainable practices and responsible business operations.
Key highlights of this partnership include:
Recycled Fabrics Impact: Together, we have prevented a significant number of plastic bottles from polluting our ecosystem by choosing recycled polyester.
Shared Sustainability Objectives: OCEANR+’s pillars of sustainability—focusing on people, product, and planet—resonate with ELE|NA’s ethos of responsible and mindful business practices.
“A Kilo for the Planet” Initiative: In collaboration with NGO Enaleia, OCEANR+ funds the removal of 30,000KG of ocean plastic annually, engaging with fishing communities across the Mediterranean and Indian oceans.
Introducing Sustainable Wellness Apparel
ELE|NA is delighted to unveil an exclusive range of sustainable wear, including rash guards and caps, thoughtfully designed for the unique climatic conditions of the Maldives. This eco-friendly attire not only respects the environment but also elevates the wellness experience for ELE|NA’s guests.
ELE|NA’s wellness practitioners are now adorned in OCEANR+ apparel while delivering the OCEANFLOW treatment—a therapeutic amalgamation of global healing traditions such as Watsu, Water Dance, Ayurveda, and more. OCEANFLOW is designed to foster healing and rejuvenation for the mind, body, and soul.
OCEANFLOW: A Revolutionary Healing Experience
OCEANFLOW is effective in addressing various health conditions, reducing stress, improving mobility, alleviating discomfort from arthritis and rheumatism, easing back pain, relieving headaches and migraines, aiding insomnia management, supporting post-operative rehabilitation, assisting accident recovery, addressing trauma, helping overcome aquaphobia, and providing care for expectant mothers.
This partnership between ELE|NA and OCEANR+ marks a significant milestone in combining sustainable luxury with holistic wellness, setting a new standard in environmental stewardship and health.
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Atmosphere Hotels & Resort
Atmosphere Hotels & Resorts is a dynamic and fast-growing international hospitality company. Currently, the company is operating six resorts within the Maldives and is set to further expand in India, Sri Lanka, Nepal and Bhutan. AH&R’s distinguished portfolio comprises THE OZEN COLLECTION, COLOURS OF OBLU, and By Atmosphere, with a rich diversity of experiences within each of these brands. The company had two new COLOURS OF OBLU resorts: OBLU SELECT Lobigili opened on 24 March 2022 and OBLU XPERIENCE Ailafushi set to open on 19 May 2022.
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