Booking.com announces the Pride Amsterdam Canal ‘SWEET’ Weekend
31 July, 2023
In celebration of Pride Amsterdam and its famous floating Canal Parade, Booking.com is introducing the Pride Amsterdam Canal ‘SWEET’ Weekend. With a mission to make it easier for everyone to experience the world, no matter who they love or how they identify, and as General Sponsor of Pride Amsterdam, Booking.com is offering one lucky pair an unforgettable Canal Parade experience during the closing weekend of Pride Amsterdam from 4 to 6 August.
The bookable two-night stay will be in the SWEETS hotel ‘Amstelschutsluis’ bridge house, located right in the middle of the Amstel river and in the heart of the weekend’s celebrations. In honor of Pride Amsterdam, the bridge house will be styled with a selection of portraits showcasing a range of famous faces from across the community, all taken by LGBTQ+ photographer Cyriel Jacobs, founder of Stunnin, the Netherlands’ first drag magazine.
A boat with a private captain will bring the two lucky guests to their one-of-a-kind suite on the water, where they will be welcomed by Peruvian-Dutch drag icon and Booking.com Travel Proud ambassador Envy Peru, who will give both guests a private make-up tutorial session, sharing her tips and tricks to create the ultimate Pride Amsterdam look. Once all the glitz and glam is applied, the guests will have an exclusive personal photoshoot with Cyriel Jacobs, with the Amstel river as the backdrop, to capture this once-in-a-lifetime experience. After some refreshments, the guests will be picked up by their private captain who will bring them to one of the very first Travel Proud certified properties, Sofitel Legend The Grand Amsterdam, where they will enjoy a couture exposition featuring iconic fashion items from some of the most famous Dutch drag queens, before dining at the property’s flagship restaurant Bridges. Day two begins with breakfast in bed and canal views, and then it’s off to the VIP viewing deck just across the water, the best spot in Amsterdam to take in all of the sights and sounds of the city’s colorful Canal Parade.
As part of Booking.com’s mission to make it easier for everyone to experience the world, the company launched its Travel Proud program in 2021. Designed to support the company’s accommodation partners by providing them with free inclusive hospitality training to help them gain a better understanding of the specific challenges faced by LGBTQ+ travelers, as well as what can be done to make every guest feel more welcome, regardless of where they come from, who they love or how they identify. The program is available globally in English, Italian, French, Spanish, Brazilian Portuguese and German, with training sessions available in all languages at least once a week. There are now over 35,000 certified properties globally on Booking.com, including more than 570 in the Netherlands, with welcoming Travel Proud stays available in 122 countries and territories and over 9,000 cities.
Arjan Dijk, CMO and Senior Vice President at Booking.com: “As a gay man, Pride Amsterdam is a moment that’s close to my heart and an opportunity for us across our rainbow communities to celebrate the progress we’ve made together. I’m also very conscious of the work that still needs to be done to create acceptance and equality for LGBTQ+ people everywhere, and this is something we seek to raise even more awareness for, including through our ongoing partnership with COC Nederland, among others. I’m extremely proud that Booking.com is playing a role in breaking down some of those barriers and bringing people closer together, no matter who they love or how they identify.”
Envy Peru, Booking.com Travel Proud Ambassador: “Whether I’m in or out of drag, I’m queer 100% of the time and recognize the challenges we still face across our community to feel truly welcome and included everywhere. I really believe in the work that Booking.com is doing with their accommodation partners and I’m delighted to be a Travel Proud ambassador for a second year in a row. I’m also excited to help bring this once-in-a-lifetime experience to life and create some special Pride memories for a couple of lucky travelers.”
The two-night Pride Amsterdam Canal ‘SWEET’ Weekend is available for one lucky pair of bookers from Friday August 4 to Sunday August 6, 2023 for a total of just €20.23, in honor of this year’s Canal Parade. The experience will become bookable exclusively on Booking.com on July 31, 2023 at 10:00 CEST on a first come, first served basis.
For more information about the Booking.com Pride Amsterdam Canal ‘SWEET’ Weekend and to book it on July 31, visit link below.BOOK NOW
- Best Destinations for LGBTQ+ Travelers to Visit in 2023
- Travel green in 2023 with Booking.com
- Booking.com presents 72 hours in Sardinia to celebrate the release of Disney’s The Little Mermaid
- Bring the Family to the SAii' Hottest Summer destinations
- Summer in Maldives is All Kinds of Hot: Escape the scorching heats under the lush canopy of beguiling Baros
Maldives Luxury Guide
Over a million tourists visit these islands every year for once-in-a-lifetime experiences. Now it's your turn to experience Maldives, the gem of the Indian ocean to discover plenty of hidden treasures. You can experience different experiences of luxury in Maldives best resorts, mingling with celebs in your best beachwear, dining in style, and falling in love with the underwater world. For those seeking romance, the Maldives offers enviably luxurious private accommodation and indulgent spas. Maldives makes the best holiday experiences year after year after year.Read More
Beach or Water Villa?
Maldives - a name that became synonymous with honeymooners' paradise in the tourism world, has slowly revamped to cater to the needs of families visitingRead More
Best Maldives Resort Offers & Packages
Find out more about the most unparalleled Maldives hotel deals and special rates, when Book Direct your next beach holidayRead More
Maldives Hotel Reviews
Some of the best hotels and resorts in the Maldives are already included in this list, and the good part of them offers the best prices. We will constantly add new hotelsRead More
10 Exclusive Resorts in Maldives
The Maldives is paradise destination that should be on the bucket list of every discerning travelers. There's a special breed of hotels there that cater to the most tasteful of luxury travelers Read More
Newest Maldives resorts to Explore in 2023
Here are just 10 of the amazing new resorts in the Maldives that are set to welcome guests Read More
Maldives Luxury Guide
Here's the best of Maldives for luxury travellers. We've compiled the finest recommendations of places to stay, ranging from the most celebrated five-star resorts to luxurious private islands Read More
Maldives Romantic Guide
The ultimate ‘flop and drop' and honeymoon destination, the Maldives is the playground for the most amazing and finest utilization of each second of this extremely valuable and hopeful time with each other in tota Read More
Maldives Budget Guide
Budget travellers choose Maldives as their destination of choice thanks to the variety of affordable stays Read More
Maldives Family Guide
Maldives - a name that became synonymous with honeymooners' paradise in the tourism world, has slowly Read More