S Hotels & Resorts and Wai Eco World Developer Sign Ground-Breaking Agreement to Bring SO/, Accor’s Avant-Garde Lifestyle Brand, to the Maldives
Best Luxury Resorts in the Maldives
6 Nov, 2020
S Hotels and Resorts Public Company Limited, the flagship hospitality arm of Thailand’s Singha Estate PCL, continues to expand its footprint in the Maldives and redefine the tourism and hospitality industry in this idyllic Indian Ocean archipelago with the signing of a hotel management agreement to introduce SO/ Hotels & Resorts, Accor’s rebellious luxury lifestyle brand. The project will be owned by an equal joint venture with Wai Eco World Developer Pte. Ltd. (WEWD), a leading business and real estate conglomerate.
SO/ Maldives will showcase a selection of 80 spectacular villas, including beachfront and over-water options, all adorned with designer interiors and an audacious twist. Nestled on its own exclusive island overlooking the azure Emboodhoo Lagoon, just 15 minutes by speedboat from Malé’s Velana International Airport, this eclectic resort will bring a fresh sense of avant-garde style and sophistication to the Maldives, while also reflecting the local spirit of this captivating country.
Opening in 2023, the new resort will take centre stage on the third island of CROSSROADS Maldives, the first extraordinary integrated leisure destination in the exotic South Malé Atoll, connecting it to a wealth of world-class attractions and facilities.
Vivid, vivacious and full of personality, SO/ Hotels & Resorts are only found in socially vibrant destinations such as Berlin, Bangkok, St Petersburg and Singapore. One of the fastest-growing brands in Accor’s lifestyle portfolio, it is designed for savvy travellers who have a passion for fashion and like to keep their finger on the pulse. Every stay is underpinned by the brand’s signature ‘Just Say SO’ service, to craft truly unforgettable experiences.
This makes SO/ the perfect fit for CROSSROADS Maldives, which was recognised as the “Best Leisure Development Maldives (Five-Star)” in the Asia Pacific Property Awards 2021-2022. The presence of such a dynamic player on the global hotel scene will play a key role in helping CROSSROADS Maldives to expand and reach new markets worldwide, thanks to Accor’s global distribution and loyalty network offering access to a wide variety of rewards, services, and experiences to over 68 million members.
Guests will be able to unwind on SO/ Maldives’ private island or take advantage of fantastic facilities at The Marina @ CROSSROADS, an 800-metre lifestyle area and beach walk where visitors can discover cool cafés, refined restaurants, a chic beach club, upmarket boutiques, a spa, the Marine Discovery Centre and a 30-berth yacht marina. Unforgettable events can be hosted at the oceanfront wedding venue and meeting space.
SO/ Maldives will become the third resort at CROSSROADS Maldives, joining SAii Lagoon Maldives, an original and inspiring retreat for millennially-minded travellers, and Hard Rock Hotel Maldives, the iconic music-themed brand’s first Maldivian property. SO/’s clientele are outgoing fashionistas and international party-goers who will be drawn to the designer villas, live DJ scene and Balearic vibe. Together, these three outstanding retreats will cater for all types of travellers, from adventure-seeking couples and honeymooners to free-spirited families and groups of friends.
“We are so excited to unveil SO/ Maldives as the latest jewel in CROSSROADS Maldives’ crown, as we continue to transform the tourism landscape in this highly-desirable destination. With its signature sense of style and commitment to creating unique guest journeys, SO/ is the ideal fit for our third island. It will stand out from the crowd, complement our two other industry-leading brands and complete our collection of luxury and lifestyle resorts, further raising the bar for hospitality in the Maldives,” said Dirk De Cuyper, Chief Executive Officer, S Hotels & Resorts.
“It gives me great pleasure to announce the arrival of SO/ Hotels & Resorts in the Maldives. This playful and distinctive lifestyle brand can only be found in the world’s most iconic destinations, so it is the perfect fit for this renowned island paradise. The resort’s location within CROSSROADS Maldives will allow guests to experience a truly vibrant lifestyle offering with plenty of options for both relaxation and adventure. SO/ Maldives will be a place to see and be seen for bold and stylish socialisers and we look forward to working with S Hotels & Resorts and WEWD to bring this project to life,” commented Garth Simmons, Chief Executive Officer - Accor Southeast Asia, Japan & South Korea.
“The Maldives is a truly special place, and we are delighted to enter the market with such a prestigious project. S Hotels & Resorts has a proven track record of developing exceptional lifestyle resorts, including CROSSROADS Maldives, and the edgy style of SO/ always strikes a chord with its trend-setting guests. With such strong partners, we are confident of creating a one-of-a-kind resort experience at SO/ Maldives,” added Zaw Win Maung, Managing Director, WEWD.
To learn more about S Hotels & Resorts, please visit www.shotelsresorts.com or follow them on Facebook, Instagram, YouTube or LinkedIn.
The 40% resort credit offer is available to book from now until 15th December 2020 for stays from now until 31st March 2021. For more information, click here. Accor Plus members will enjoy an additional 10% discount on accommodation. To take advantage of this offer, sign up to Accor’s lifestyle loyalty programme, ALL – Accor Live Limitless. Ten lucky members will win 40,000 Reward points. Becoming a member of ALL is simple and free of charge – visit www.all.accor.com
Recent Posts 03.02.2023
- Booking.com Launches Early 2023 Deals: 15% OFF
- Best pick for when you’re planning Maldives Family Adventure: Anantara Kihavah
- Stories: COMO Hotels and Resorts, February 2023
- From Romantic escape to Wellbeing experiences and other COCO news this month
- Jumeirah Maldives unveils love in bloom Valentine’s Day experiences
- Paradise Island resort celebrates Green Key award
- Latest News from Kandima, February 2023
- This Is Your Joyful Maldivian Adventure – 20% OFF at VARU by Atmosphere
- Anantara Hotels expand Europe Portfolio with the opening of Anantara Plaza Nice Hotel
- OBLU SELECT Lobigili' beaches is Your ideal castaway in Paradise
- Latest News from Kuramathi Maldives resort, January 2023
- Things to Do on Valentine's Day at Alila Kothaifaru Maldives resort
- CROSSROADS Maldives launches Free Transfers from Male, Hulhumale
- Mastercard announces launch of its Priceless programme in Maldives
- Angsana' Maldives resort relaunches as Dhawa Ihuru
- Sustainability technology at Taj Exotica Resort & Spa
- Discover the taste of Bangkok’s Haoma at W Maldives this February
- Rooftop dining experience with the new menu at Maagiri Hotel’ Peak restaurant
- Explore + Relax: A great way to unwind at Dhigali Maldives
- Green side of Ellaidhoo Maldives by Cinnamon
- Why sustainability is key of success at The Nautilus Maldives
- It's Time for New journey: Discover Your Dream Vacation with Dusit Thani Maldives
- Sri Lanka Bucket List: Best Things to Do with Anantara Hotels
- The Ritz-Carlton Maldives hosts Michelin star events this February
- Where to Feel the Love: VALENTINE’S AT OZEN
- Valentine's celebrations: Festival of romance at Hurawalhi Maldives
- Amilla Maldives resort unveils Intimate Self-Service Wedding Venue
- Find Winter Sun with Atmosphere Hotels & Resorts
- Where to Spot an Indian Celebs in The Maldives
Accor Hotels in The Maldives
A newcomer to the Maldives booming tourism industry, AccorHotels is on a major expansion drive with eight existing properties and one under development in the island nation. The French multinational hotel group runs Mercure Maldives Kooddoo Resort, Fairmont Maldives Sirru Fen Fushi, Mӧvenpick Resort Kuredhivaru Maldives and Raffles Maldives Meradhoo, as well as the recently-opened Pullman Maldives Maamutaa. Read More
Beach or Water Villa?
Maldives - a name that became synonymous with honeymooners' paradise in the tourism world, has slowly revamped to cater to the needs of families visitingRead More
Best Maldives Resort Offers & Packages
Find out more about the most unparalleled Maldives hotel deals and special rates, when Book Direct your next beach holidayRead More
Maldives Hotel Reviews
Some of the best hotels and resorts in the Maldives are already included in this list, and the good part of them offers the best prices. We will constantly add new hotelsRead More
10 Exclusive Resorts in Maldives
The Maldives is paradise destination that should be on the bucket list of every discerning travelers. There's a special breed of hotels there that cater to the most tasteful of luxury travelers Read More
The Maldives’ Hottest Luxury Hotel Openings for 2022
hese are the hotel openings in the Maldives is most excited for in 2022 for planning your next luxurious getaway Read More
Maldives Luxury Guide
Here's the best of Maldives for luxury travellers. We've compiled the finest recommendations of places to stay, ranging from the most celebrated five-star resorts to luxurious private islands Read More
Maldives Romantic Guide
The ultimate ‘flop and drop' and honeymoon destination, the Maldives is the playground for the most amazing and finest utilization of each second of this extremely valuable and hopeful time with each other in tota Read More
Maldives Budget Guide
Budget travellers choose Maldives as their destination of choice thanks to the variety of affordable stays Read More
Maldives Family Guide
Maldives - a name that became synonymous with honeymooners' paradise in the tourism world, has slowly Read More