‘Sustainable’ zero alcohol spirits brand to launch in Maldives with Atmosphere Core
![Japanese Zero Alcohol Spirits brand ‘Sakurafresh’.](../pictures/atmosphere-core-brings-sustainable-beverage-brands-to-maldives.jpg)
25 June, 2024
As part of the company’s ongoing strategic plan to assess and improve all aspects of all operations in line with more sustainable practices, the Corporate F&B team at Atmosphere Core has announced a first-of-its-kind partnership with awards-winning Japanese Zero Alcohol Spirits brand ‘Sakurafresh’.
Atmosphere Core and Sakurafresh are currently engaged in developing an innovative ‘Beverage Partnership Program’ with focus on the sourcing of natural raw ingredients to craft only the finest of premium quality beverages to meet the evolving interest and demand for zero alcohol cocktails in the Maldives.
Anupam Banerjee VP of Food & Beverage at Atmosphere Core explains, “As a group we are constantly looking at how we can improve on our sustainability practices. Taking this a step even further, we are now even looking at the raw ingredients our suppliers use, and we have been extremely impressed with Sakurafresh’s innovative approach in the specialised field of cocktail making”.
The first Atmosphere Core resort to introduce Sakurafresh products is the group’s latest resort RAAYA by Atmosphere – set to officially launch on the 4th July this year. Following the successful launch, the F&B team intend to run mixology masterclasses across all the groups nine resorts in the Maldives.
Anupam continues, “In the run up to RAAYA by Atmopshere’s launch, the F&B team will be collaborating with the mixologists from Sakurafresh. Our goal is to take their distinctly unique bitters and Zero Alcohol Spirits and Liqueurs to curate the most sophisticated and enjoyable non-alcoholic cocktail menu in the Maldives. By blending Sakurafresh drinks with the herbs and spices found on our island, we intend to develop a standout cocktail menu like no other”.
Commenting on this strategic partnership, Mr. Nameet M, Co-Founder and Director of Sakurafresh adds, “We are excited about our partnership with Atmosphere Core. As one of the global innovation leaders in the zero alcohol liqueurs and spirits segment worldwide, Sakurafresh look forward to collaborating with Atmosphere Core properties in Maldives and working alongside their beverage team to create unique experiences for hotel guests.
“With sixty global spirits awards for our winning liqueurs, spirits and bitters, and our blending unit in Sakurafresh Mauritius, this collaboration will drive excellence in the skill of mixology and drive creatively for new and exciting cocktails and straight pours. We note from our own research at Sakurafresh, guests across the world are starting to expect and demand drinks that they are excited to consume, even when abstaining from alcohol – this is a growing trend, and our products are at the forefront of the market”, concludes Nameet.
Sakurafresh is winner of 60 prestigious medals at San Francisco World Spirits Competition, Concours Mondial de Bruxelles, International Wine & Spirit Competition (IWSC), London Spirits Competition (LSC), International Spirits Challenge (ISC), The Bartender Spirits Awards (BSA), The Global Spirits Masters and China Wines & Spirits (CWSA) competitions.
SIP AND SAVE ALL-INCLUSIVE HOLIDAY Offer: Join Atmosphere resorts for an exclusive Glenelly Estate wine event and enjoy a 20% discount on this unforgettable experience.
Related pages:
Atmosphere Hotels & Resort
![atmosphere hotels and resorts](https://maldives-magazine.com/pictures/atmosphere-kanifushi-water-villa-resort.avif)
Atmosphere Hotels & Resorts is a dynamic and fast-growing international hospitality company. Currently, the company is operating six resorts within the Maldives and is set to further expand in India, Sri Lanka, Nepal and Bhutan. AH&R’s distinguished portfolio comprises THE OZEN COLLECTION, COLOURS OF OBLU, and By Atmosphere, with a rich diversity of experiences within each of these brands. The company had two new COLOURS OF OBLU resorts: OBLU SELECT Lobigili opened on 24 March 2022 and OBLU XPERIENCE Ailafushi set to open on 19 May 2022.
Read More![what is better: beach or overwater](https://maldives-magazine.com/pictures/beach-or-water-villa-to-stay-maldives.avif)
Beach or Water Villa?
Maldives - a name that became synonymous with honeymooners' paradise in the tourism world, has slowly revamped to cater to the needs of families visiting
Read More![Maldives Resort Offers & Packages](https://maldives-magazine.com/pictures/resort-hot-deals.avif)
Best Maldives Resort Offers & Packages
Find out more about the most unparalleled Maldives hotel deals and special rates, when Book Direct your next beach holiday
Read More![Best Resorts for Vegetarians](https://maldives-magazine.com/pictures/maldivy-oteli-otzyvy.avif)
Maldives Hotel Reviews
Some of the best hotels and resorts in the Maldives are already included in this list, and the good part of them offers the best prices. We will constantly add new hotels
Read More![10 Exclusive Resorts in Maldives](https://maldives-magazine.com/pictures/sonevajani-water-villas.avif)
10 Exclusive Resorts in Maldives
The Maldives is paradise destination that should be on the bucket list of every discerning travelers. There's a special breed of hotels there that cater to the most tasteful of luxury travelers Read More
![water pool villas, male](https://maldives-magazine.com/pictures/maldives-new-resorts-20222_s.jpg)
Newest Maldives resorts to Explore in 2024
Here are just 10 of the amazing new resorts in the Maldives that are set to welcome guests Read More
![10 Cheapest Water Villa Resorts in Maldives](https://maldives-magazine.com/pictures/cheap-water-villa-in-maldives.avif)
10 Most Affordable Water Villas
While it may never be cheap to visit thу Maldives, fortunately there are still some chic and relatively affordable overwater villas you can stay. Read more
![luxury privaye villa](https://maldives-magazine.com/pictures/maldives-luxury-holiday-guide-5.avif)
Maldives Luxury Guide
Here's the best of Maldives for luxury travellers. We've compiled the finest recommendations of places to stay, ranging from the most celebrated five-star resorts to luxurious private islands Read More
![honeymoon](https://maldives-magazine.com/pictures/Coco-Bodu-Hithi-honeymoon.avif)
Maldives Romantic Guide
The ultimate ‘flop and drop' and honeymoon destination, the Maldives is the playground for the most amazing and finest utilization of each second of this extremely valuable and hopeful time with each other in tota Read More
![maldives on the cheap](https://maldives-magazine.com/pictures/maldivy-deshevo-v-ray.avif)
Maldives Budget Guide
Budget travellers choose Maldives as their destination of choice thanks to the variety of affordable stays Read More
![family holiday](https://maldives-magazine.com/pictures/maldives-family-guide-5.avif)
Maldives Family Guide
Maldives - a name that became synonymous with honeymooners' paradise in the tourism world, has slowly Read More
![scuba diving in the maldives ultimate guide](https://maldives-magazine.com/pictures/first-time-diving-in-maldives.avif)
Maldives Diving Guide
The life of these paradise islands below the Indian Ocean's level is the main draw attracting thousands of divers Read More