Maldivian Resort LUX* South Ari Atoll Launches A Global Fashion Collaboration With DIARRABLU

Maldives Hotels & Travel Guide


Book Your All Inclusive Vacation and save 25% in Atmosphere Hotels and Resorts, Maldives
Book Your All Inclusive Vacation and save 25% in Atmosphere Hotels and Resorts, Maldives
Follow us on social media to stay up-to-date on the latest news:
Follow Maldives Magazine social media
Follow Maldives Magazine social media
DIARRABLU brand in maldives

14 November, 2022

In celebration of tropical wanderlust, conscious contemporary lifestyle brand DIARRABLU partners with LUX* South Ari Atoll in the Maldives to present a Resort ‘23 collection named “FILUN” (Maldivian for “escape”) inspired by the island’s vibrant colours and warm culture.

As one of the biggest Maldivian islands, the award-winning resort of The Lux Collective is an ideal place for creativity with its cheerful vibes, secluded picturesque coves, and crystal-blue ocean waters. The DIARRABLU Resort ‘23 Collection is a reflection of the tropical LUX* South Ari Atoll, where blue lagoons meet four kilometers of pristine sands. The brand’s creative director Diarra Bousso and her global team travelled to the island from San Francisco, Dakar, Cape Town, Abidjan and London to create a special campaign telling the magical story behind the partnership.

“The collaboration between LUX* South Ari Atoll and DIARRABLU is not merely a fashion activation but a meaningful partnership. Travel and fashion go hand-in-hand, and anyone packing for a holiday to a faraway tropical destination will think twice about what to pack. The capsule collection's locally inspired prints and sustainable materials aligned with LUX*’s sustainability values. The handcrafted womenswear and swimsuit are versatile and eye-catching - to celebrate life and bring a little extraordinary to your holiday.” said Ms. Caroline Gaud-Perrier, Vice President – Marketing of The Lux Collective.

The Collection

The collection’s colour palette features inspiration from turquoise waters, pink flowers and white sands. The prints, Ari Blu, Atoll Rose, Atoll Blu, Playa Aqua, Isla Noir and Tukki Noir, are designed in the brand’s distinct spirit of fusing geometry and art.

The solid-coloured pieces, in aqua, coral, white and black, use sustainable materials of lyocell and tencel, made from regenerated cellulose of wood pulp. The collection features balanced and size-inclusive pieces for head-turning looks while on vacation. The clothing and jewellery are handcrafted by local artisan communities in Diarra’s native country Senegal – in line with the brand’s innovative business model with a mission to create sustainable livelihoods and reduce waste.

Diarra’s native country Senegal

The Brand: DIARRABLU

DIARRABLU is a conscious contemporary lifestyle brand founded by multidisciplinary artist and mathematician Diarra Bousso and known for its versatile, practical and convertible pieces in bold prints designed for the travel-spirited muse. With notable features in Vogue, Forbes and CNN among others, the brand’s design approach is a conscious merger of tradition and technology. DIARRABLU gained a strong fanbase with collections synonymous with effortless sophistication and comfort. and an ethos rooted in sustainability, wanderlust, and traditions.

The Artist: Diarra Bousso

Diarra Bousso, the self-dubbed creative mathematician is an artist at heart. A trained ballerina and former Wall Street trader spends her time exploring mathematics to create emotional artistic and educational experiences. Born and raised in Senegal and Norway, and currently living in California, Diarra is fascinated with oxymorons. Her work is rooted in old African craftsmanship while looking to the industry’s conscious future. The brand celebrates the beauty in contradictions by merging tradition and technology through her collection of clothing, accessories and art prints.

This brand collaboration between LUX* South Ari Atoll and DIARRABLU is born out of the strong shared values and passion for sustainability. Recognised for its award-winning eco-approach to conscious travel, the resort constantly strives for a greener future.

From 12 November 2022, the new DIARRABLU Resort ’23 Collection can be purchased online via www.diarrablu.com, with worldwide delivery.

Those seeking tropical vibes of LUX* South Ari Atoll and FILUN outfits can book their Maldives getaway with a special offer at www.luxresorts.com, email [email protected] or call +960 668 0901.

BOOK NOW

Related Pages:

kuramathi deals and offers this week

LUX* South Ari Atoll

Sheraton Maldives Full Moon Resort & Spa
Booking.com

Best Experience for:  Couples, Family, Value, Beach, Diving, Dining, Whale Shark Watching, All Inclusive

The Lux Collective, of which the purpose is to make each moment matter and to care about what matters, LUX* South Ari Atoll is committed to contributing in any way, big or small, to make eco-tourism a success in the Maldives. Cutting-edge designer villas and world-class dining can be found only a 30-minute seaplane transfer away from Malé International Airport, making LUX* South Ari Atoll one of the most exciting resorts in the Maldives. Excellent eating and drinking is always a cut above the rest at LUX*! A relaxed atmosphere provides refinement at every step with anything from an impromptu movie theater on the beach to pop-up music performances. The lagoon is ideal for snorkeling with whale sharks, and two swimming pools and a spa on this idyllic island offer a guiet break from the beach.

Read More
what is better: beach or overwater

Beach or Water Villa?

Maldives - a name that became synonymous with honeymooners' paradise in the tourism world, has slowly revamped to cater to the needs of families visiting

Read More
Maldives Resort Offers & Packages

Best Maldives Resort Offers & Packages

Find out more about the most unparalleled Maldives hotel deals and special rates, when Book Direct your next beach holiday

Read More
Best Resorts for Vegetarians

Maldives Hotel Reviews

Some of the best hotels and resorts in the Maldives are already included in this list, and the good part of them offers the best prices. We will constantly add new hotels

Read More
10 Exclusive Resorts in Maldives

10 Exclusive Resorts in Maldives

The Maldives is paradise destination that should be on the bucket list of every discerning travelers. There's a special breed of hotels there that cater to the most tasteful of luxury travelers Read More

water pool villas, male

Newest Maldives resorts to Explore in 2024

Here are just 10 of the amazing new resorts in the Maldives that are set to welcome guests Read More

10 Cheapest Water Villa Resorts in Maldives

10 Most Affordable Water Villas

While it may never be cheap to visit thу Maldives, fortunately there are still some chic and relatively affordable overwater villas you can stay. Read more

luxury privaye villa

Maldives Luxury Guide

Here's the best of Maldives for luxury travellers. We've compiled the finest recommendations of places to stay, ranging from the most celebrated five-star resorts to luxurious private islands Read More

honeymoon

Maldives Romantic Guide

The ultimate ‘flop and drop' and honeymoon destination, the Maldives is the playground for the most amazing and finest utilization of each second of this extremely valuable and hopeful time with each other in tota Read More

maldives on the cheap

Maldives Budget Guide

Budget travellers choose Maldives as their destination of choice thanks to the variety of affordable stays  Read More

family holiday

Maldives Family Guide

Maldives - a name that became synonymous with honeymooners' paradise in the tourism world, has slowly Read More

scuba diving in the maldives ultimate guide

Maldives Diving Guide

The life of these paradise islands below the Indian Ocean's level is the main draw attracting thousands of divers Read More