Minor Hotels Announces Upcoming Debut of the Avani Brand in The Netherlands


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Avani Museum Quarter Amsterdam 2024 in holland

11 March, 2024

Minor Hotels, a global hospitality group operating more than 540 hotels in 56 countries, is introducing Avani Hotels & Resorts to the Netherlands in Q2 of this year. The rebranded 163-key Avani Museum Quarter Amsterdam will provide a contemporary canal-side experience, blending Dutch art and history for business and leisure travellers.

Avani Museum Quarter Amsterdam is centrally located in Amsterdam's cultural hub, near landmarks like the Rijksmuseum and Van Gogh Museum. Drawing inspiration from the Stedelijk Museum, the hotel's design blends avant-garde aesthetics with rationalist architecture. Its sleek glass façade will be balanced by vibrant, playful interiors and complemented by high gloss finishes that pay homage to Amsterdam's iconic canals.

Avani Museum Quarter Amsterdam: lobby view 2024

The hotel’s modern rooms and suites, complete with 60s-inspired furniture, will be spread across seven floors, some boasting floor-to-ceiling windows. All will be equipped with the latest mod-cons, including a power shower, coffee machine, garment steamer, yoga mat, and a high-quality Bluetooth speaker. In-room dining will be available 24/7, emphasising healthy, fresh and satisfying options. For fitness enthusiasts, the AvaniFit gym will operate around the clock, featuring state-of-the-art cardio machines. In addition, the nearby Vondelpark provides excellent jogging tracks

On the hotel’s ground level, an open-floor lobby lounge will share space with The Pantry, Avani’s signature grab-and-go dining concept. Here, guests will be able to start their day in the Dutch capital with a delicious breakfast featuring local favourites alongside hot dishes made à la minute and served indoors, or on the al fresco terrace. For wellness-minded travellers, the menu will feature plenty of healthy snacks, including vegan bites and smoothies.

Avani Museum Quarter Amsterdam: the bar

The bustling PC Hooftstraat shopping district and the De Pijp neighbourhood are within a leisurely five-minute stroll. Amsterdam Central Station is a mere ten-minute drive away, ensuring seamless connectivity for travellers. For corporate engagements, the hotel will provide a stylish boardroom, while the RAI Exhibition and Convention Centre is a short tram ride away.

"Avani Museum Quarter Amsterdam marks a significant milestone for Minor Hotels, reinforcing our commitment to delivering exceptional experiences across the globe. With this upcoming opening, Avani guests will be able to immerse themselves in the art-led design of our newest gem in the Netherlands.
Mr. Dillip Rajakarier, Group CEO of Minor International and CEO of Minor Hotels

The upcoming launch of Avani Museum Quarter Amsterdam follows the recent expansion of the brand in Europe. Properties were added in Madrid, Milan and Venice last year, followed by the opening of Avani Frankfurt City Hotel at the start of 2024, in addition to the upcoming debut of the Avani brand in China. With a strong presence in Asia, the Middle East, and Sub-Saharan Africa, Avani’s expansion into new destinations continues in 2024 with plans to more than double its property count to almost 100 by the end of 2026.

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