The Banyan Tree Group appoints New Marcom Trio for three resorts in the Maldives
Maldives Hotels & Travel Guide
15 May, 2023
The Banyan Tree Group, one of the world’s leading independent, multi-branded hospitality groups, has appointed a new MarCom trio that will drive marketing communications initiatives for its properties in the Maldives to a higher level by developing effective campaigns. Centred on the purpose-driven mission of stewardship and well-being while offering exceptional design-led experiences, the new team will ensure a wider reach in various sources to potentially capture more market segments, and ultimately increase all three properties’ revenue. (In the photo from left to right)
Ronalaine Fernandez Sato, MarCom and PR Manager has 13 years of intensive experience in the hospitality, travel and tourism trades, both in the Maldives and her home country, the Philippines.
Rona also had stints in Contracting and Sales at Atmosphere Hotels & Resorts, and Alpha Maldives, a local tour operator, respectively.
She has been working in the Maldives since 2014 and possesses an in-depth understanding of the market and the destination. Before taking a big leap to work in a foreign land, she was the Area Communications Manager of two properties in Bohol and Mactan, two of the most visited tourist places in the Philippines.
During leisure time, she enjoys self-learning a new language and playing the ukulele
Riri Anggraheni Eka Rimandasari, E-commerce Manager comes with over 9 years of experience in marketing. For 3 years, she worked as a Customer Relationship Management, Ecommerce and Digital Marketing Manager for Cornerstone Retail Management, a sister company of Sheraton Hotel Group Indonesia).
Riri had stints as a journalist for national TV (tvOne and Trans TV), as well as online shows in her home country. In 2019, she became Indonesia’s official delegate to the World Journalism Conference at Thomson Reuters in London.
In 2020, she partnered with private and business sectors to build Peduli ODGJ Indonesia, a community that aims to provide care for people with mental illness. She believes that good mental health at work increases productivity, and hopes to raise awareness amongst her colleagues.
As a first-timer in the Maldives, she is very excited to have fun in the sun and beyond. With a certificate in PADI Open Water Diving, Riri hopes to explore the magical underwater world in the island nation.
Last but not least, Khaled Jarrah, Assistant Digital Marketing Manager has been with the Banyan Tree Group for almost two years now. Prior to his new role, he was Banyan Tree Doha’s Marketing Executive, wherein he led the hotel’s digital marketing, managed its website, and optimised content on all social media platforms with increased reach by 267.7% on Facebook and 339.7% on Instagram within a year.
Khaled hails from Jordan and started his hospitality career as a chef in prestigious properties such as Crown Plaza® Hotels and Resorts, Holiday Inn – The Business Park and IHG Hotels and Resorts, all in Qatar. After reaching the Sous Chef position, he was selected to participate in the IHG future leader programme. This paved the way for him to discover the interesting and challenging Sales & Marketing sphere, which allowed him to unleash his creative side, leading him to the digital marketing role.
To continuously enhance his digital marketing skills, Khaled finds time to undergo online courses and training. He firmly believes to “love what you do, and do what you love.”
As a connoisseur of good food, Khaled relishes checking out delectable and new dishes or cooking for himself and his loved ones.
Three new team members with diverse backgrounds, but this diversity aims to create a zestful convergence with one goal – to strengthen the offline and online presence of Banyan Tree Vabbinfaru, Dhawa Ihuru and Angsana Velavaru across the globe, and send the right guests to all three resorts, respectively.
- Atmosphere Wellness appoints Cluster Spa & Wellness Director and Master Wellness Trainer
- Oaga Art Resort appoints Ibrahim Inad as the Director of Sales & Marketing
- KudaVillingili appoints marketing and public relations consultant for the India market
- Dusit International Marks Asia Expansion with 3 New Hotels
- SO/ Maldives resort welcomes New General Manager
Recent Posts 20.05.2023
- Where was 'Love in the Maldives' filmed? Cast & Locations
- ELE|NA celebrates Sustainable Spa Association award
- Fari Islands marks Second-Year Anniversary with sustainability initiatives Celebrations
- Holiday Inn Maldives and Parley for the Oceans to partner on save the ocean
- A long Weekend on the Horizon? Plot Your Water Escape at Hideaway Beach Resort
- Unparalleled Luxury where perfection meets the sea: Hilton Maldives Amingiri Resort
- Corinthia set for Maldives entry with opening luxury hotel
- Latest News from Vilamendhoo Island, May 2023
- This Summer Kids Stay and Eat Free at OUTRIGGER Maldives
- Why Book Direct with Hideaway Beach Resort
- Reethi Beach Resort celebrates Culinary Awards at FHAM 2023
- SHe Travel Club recognizes Cora Cora Maldives resort with Gold Status
- Brennia Kottefaru Maldives resort opens new Wine Cellar
- 10 Maldives resorts to Add to Your 2023 Travel Bucket list
- Where to Spot an Indian Celebs in The Maldives
Maldives Luxury Guide
Over a million tourists visit these islands every year for once-in-a-lifetime experiences. Now it's your turn to experience Maldives, the gem of the Indian ocean to discover plenty of hidden treasures. You can experience different experiences of luxury in Maldives best resorts, mingling with celebs in your best beachwear, dining in style, and falling in love with the underwater world. For those seeking romance, the Maldives offers enviably luxurious private accommodation and indulgent spas. Maldives makes the best holiday experiences year after year after year.Read More
Beach or Water Villa?
Maldives - a name that became synonymous with honeymooners' paradise in the tourism world, has slowly revamped to cater to the needs of families visitingRead More
Best Maldives Resort Offers & Packages
Find out more about the most unparalleled Maldives hotel deals and special rates, when Book Direct your next beach holidayRead More
Maldives Hotel Reviews
Some of the best hotels and resorts in the Maldives are already included in this list, and the good part of them offers the best prices. We will constantly add new hotelsRead More
10 Exclusive Resorts in Maldives
The Maldives is paradise destination that should be on the bucket list of every discerning travelers. There's a special breed of hotels there that cater to the most tasteful of luxury travelers Read More
Newest Maldives resorts to Explore in 2023
Here are just 10 of the amazing new resorts in the Maldives that are set to welcome guests Read More
10 Most Affordable Water Villas
While it may never be cheap to visit thу Maldives, fortunately there are still some chic and relatively affordable overwater villas you can stay. Read more
Maldives Luxury Guide
Here's the best of Maldives for luxury travellers. We've compiled the finest recommendations of places to stay, ranging from the most celebrated five-star resorts to luxurious private islands Read More
Maldives Romantic Guide
The ultimate ‘flop and drop' and honeymoon destination, the Maldives is the playground for the most amazing and finest utilization of each second of this extremely valuable and hopeful time with each other in tota Read More
Maldives Budget Guide
Budget travellers choose Maldives as their destination of choice thanks to the variety of affordable stays Read More
Maldives Family Guide
Maldives - a name that became synonymous with honeymooners' paradise in the tourism world, has slowly Read More
Maldives Diving Guide
The life of these paradise islands below the Indian Ocean's level is the main draw attracting thousands of divers Read More