Villa Resorts partners with Virgin Atlantic for global campaign targeting luxury travelers

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26 March, 2024

Villa Resorts kicks off a major new global brand campaign with Virgin Atlantic to be coveraged in major airports globally.

Commencing this February, the TV campaign launches across all of Virgin Atlantic’s premium Clubhouse lounges situated in key airport locations worldwide, including London Heathrow, New York JFK, Washington DC, Boston, San Francisco, and Johannesburg. These Clubhouse lounges cater to approximately 420,000 Upper Class and First-Class passengers each month.

Moreover, the campaign will also garner exposure among First Class passengers of Delta One & Delta Upper Class, KLM, Air France, Singapore Airlines, and Air New Zealand, all of which enjoy shared access to Virgin Atlantic’s lounges. Currently, Virgin Atlantic operates a thrice-weekly winter service to the Maldives, with plans to ramp up the frequency to daily for the winter season of 2024-2025.

Villa Resorts award-winning collection of resorts in the Maldives include the lagoon pleasure-ground Villa Park, chic and cosmopolitan Villa Nautica and the faraway island retreat Royal Island. Its flagship luxury high-end resort Villa Haven is scheduled to open later this year.

Villa Resorts

As one of the leading hospitality companies in the Maldives, Villa Hotels owns and operates five resorts: Paradise Island Resort and Spa, Royal Island Resort and Spa, Holiday Island Resort and Spa, Sun Island Resort and Spa, and Fun Island Resort and Spa, which is currently closed for renovation. The resort operator also has several subsidiaries, including award-winning wellness brand Araamu Spa and dive centre DiveOceanus.

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