Hard Rock Hotel Maldives adds new Messi Chicken Sandwich to Hard Rock Cafe' menu
Restaurants in Maldives
18 July, 2023
Hard Rock Cafe’ Maldives, Hard Rock Hotel Maldives and Hard Rock International have teamed up with its global brand ambassador Lionel Messi to unveil the new “Made For You by Leo Messi” chicken sandwich.
Inspired by one of the soccer legend’s favorite Argentinean dishes growing up, the new “Milanese style” Chicken Sandwich is perfectly timed to Messi’s historic entrance into Major League Soccer and more importantly, South Florida, home of the iconic Guitar Hotel at Seminole Hard Rock Hotel & Casino Hollywood. Starting today, foodies, soccer and sports fans around the world can experience a new level of greatness by ordering the Messi Chicken Sandwich at participating Hard Rock Cafe locations and Hard Rock Hotels & Casinos via in-room dining worldwide, including Hard Rock Cafe® Maldives and Hard Rock Hotel® Maldives.
“I’m thrilled to bring the flavors of my home country to the world with the launch of my very own Chicken Sandwich, inspired by one of my favorite dishes, the Milanesa,” said Lionel Messi, world-renowned soccer sensation and international icon. “There has been no better partner than Hard Rock International in bringing this to life. Like any great teammate, Hard Rock has been with me through historic milestones, and I can’t wait for my fans all over the world to get a taste of one of my childhood favorites that still makes me feel at home, wherever in the world I am.”
The Messi Chicken Sandwich is inspired by Messi’s love of Milanese, an Argentinean staple. Greatness comes in many forms, proven by this delicious, crispy Milanese-style chicken breast topped with melted provolone cheese and an herbed aioli. Paired with fresh tomatoes and arugula for a winning bite every time, the Messi Chicken Sandwich is handheld perfection served on a toasted artisan bun.
“We’re excited to continue our partnership with global icon, Lionel Messi, and bring the Messi Chicken Sandwich, ‘Made for you by Leo Messi’ to fans in Maldives, said Tolga Unan, Managing Director at Hard Rock Hotel Maldives. “The Messi Burger has been a huge hit since it landed on our menu last year. On behalf of our team members, we can’t wait for guests to get a taste of this iconic new offering, sure to be another fan favorite.”
On 15th July, Hard Rock Cafe® Maldives celebrated the launch with an exclusive event in the evening with a showcase of Alessio – Kitchen Manager, Messi Merchandise Fashion Show and Fun Games.
As part of the campaign, Hard Rock International has released a TV commercial directed by Marco Grandia and the Yes, We’re Open agency titled “Something New is Cooking,” starring Lionel Messi and now airing in local markets around the world. In addition, fans can unlock unique 360 digital experiences by scanning a QR code, leading to a special welcome message from Lionel Messi himself, an AR experience with Messi and the Chicken Sandwich, Messi trivia games, online shopping and more.
“Greatness Happens Here” ushers in the next era of Hard Rock International’s partnership with Messi, following the March 2022 launch of the “LIVE GREATNESS” campaign and the Messi Burger. In November 2022, the brand launched a new co-branded retail collection and special-edition version of the fan-favorite Messi Burger – the Champion’s Edition – in honor of Messi’s world championship run and historic win.
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Hard Rock Hotel Maldives
Best Experience for: Couples, Families, Group, Dining, Shopping, Nightlife, Activity
Located within Emboodhoo Lagoon, Hard Rock Hotel Maldives is your all-access guide to the great life in The Marina @ CROSSROADS, the first integrated resort destination in the Maldives. Opened on september 2019, and only a 15-minute boat jorney from Malé airport the resort offers direct access to an entertainment island with dining, shopping, and more fun activities. Hard Rock Hotel in the Maldives takes inspiration from the tropical surroundings, incorporating authentic notes of regionally-inspired music memorabilia throughout.
This highly anticipated property also offers vacationers direct access to The Marina @ Crossroads, the Maldives’ first integrated lifestyle island which houses a rich combination of world-class offerings, including entertainment, retail, fine dining and outdoor activities. The facilities offered by The Marina include a 30-berth marina, the Junior Beach Club and Camp, the Crossroads Event Hall, the Maldives Discovery Centre, the Marine Discovery Centre, and a world-class beach club by Cafe Del Mar.Read More
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