Patina Maldives Appoints Simone Broekhaar as Sales & Marketing Director

04 May, 2020

Patina Maldives, Fari Islands has appointed Simone Broekhaar as Director of Sales & Marketing.

A veteran of luxury hospitality, Simone will bring unwavering passion and creativity, coupled with over two decades of experience in the industry to spearhead sales and communications strategy in the lead up to the launch of Patina Maldives in Q1 2021.

Simone joins the Patina Maldives from her role as Director of Sales & Marketing of Capella Ubud, Bali, where she led a team of 9 as they developed their launch communications and sales strategy for the multi-award winning property.

Prior to this, Simone was the Regional Director of Sales & Marketing for COMO Hotels & Resorts, Bali, a role that saw her report to three General Managers as she oversaw efforts for three of the esteemed group's most sought-after properties; COMO Uma Ubud, COMO Shambhala Estate, and COMO Canggu. Simone has always nurtured a passion for the travel industry, and holds a Hotel Management Degree. She has previously held positions at The Datai, Langkawi and The Chedi, Muscat, which have each been widely recognised for their boutique, luxury offerings, as well as with international brands such as Swissôtel. She is fluent in Dutch and English, and can also speak German, French and a little Italian. Aside from travelling, Simone is a big fan of wellness and keeping fit as well as an avid theatre-goer.

Set to open in Q4 2020, Patina Maldives is designed by renowned Brazilian architect Marcio Kogan. The resort offers 90 beach and water villas, ranging from one to three bedrooms, all of which embody a harmony of sanctuary and stimulation. Accompanying the villas, the resort also offers 20 Fari Studios.