Fairmont Hotels & Resorts Welcomes Film Icon Susan Sarandon as New Global Brand Ambassador

27 January, 2020

Fairmont Hotels & Resorts is delighted to announce a new Global Brand Ambassador – the Oscar-winning actress and UNICEF Goodwill Ambassador, Susan Sarandon.

In this unique role, Ms. Sarandon will star in a global brand campaign that will portray the transformative power of travel, connecting Fairmont's history and majestic hotels with modern sensibilities and the dreams of a new generation of travelers. The campaign is expected to be revealed in key markets around the world in Spring 2020.

"Fairmont and Susan Sarandon share a spirit of adventure, a passion for thinking globally and acting locally, and a history of turning words into action," said Sharon Cohen, Vice President, Fairmont Hotels & Resorts. "We chose Susan to represent the essence of Fairmont - representing a strength of character and timeless sophistication."

The collaboration between Ms. Sarandon and the Fairmont brand will focus on their shared values. Both Fairmont and Ms. Sarandon are dedicated to professional excellence and award-winning acheivement. With Oscar, BAFTA, and SAG awards, along with a filmography of over 100 films, Susan Sarandon continues to inspire audiences with new work, including roles in The Meddler, The Jesus Rolls and Ray Donovan.

"It is a privilege to work with Fairmont, a company for whose values I have great respect and whose extraordinary hotels are a joy to experience," said Ms. Sarandon. "Together we hope to convey a sense of life as a grand journey that we hope will be meaningful and inspiring to guests and fans of Fairmont around the world."

Similarly, Ms. Sarandon is known among her industry as a trailblazer who leads with her heart. From her early work in the cult classic film, Thelma & Louise, to her recent performance as the face of Roger Vivier's autumn/winter 2019 campaign, and starring in the 2016 music video "Fire", by French electronic-pop duo Justice, Ms. Sarandon consistently portrays strong characters with independence, grace and great authenticity - qualities that Fairmont holds in high esteem.

Fairmont also shares Ms. Sarandon's commitment to environmental concerns, and her passion for exploration. Fairmont's first hotels, which can easily be described as grand castles, were born in the rugged hills of California and the majestic Canadian Rockies. The intrepid William Cornelius Van Horne chose the site of the Fairmont Banff Springs with the remark, "If we can't export the scenery, we'll import the tourists."

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