Sun Siyam Iru Fushi strengthens Management Team with New Director of Sales & Marketing and Assistant PR & Communications Manager

Maldives Hotels & Travel guide

Book Your All Inclusive Vacation and save 25% in Atmosphere Hotels and Resorts, Maldives
Book Your All Inclusive Vacation and save 25% in Atmosphere Hotels and Resorts, Maldives
Follow us on social media to stay up-to-date on the latest news:
Follow Maldives Magazine social media
Follow Maldives Magazine social media
New Director of Sales & Marketing and Assistant PR & Communications Manager of siyam resort

27 March, 2023

A luxury Maldives resort in Noonu Atoll Sun Siyam Iru Fushi announced the promotion of Ahmed Ali (Adu) from Assistant Director of Sales & Marketing to Director of Sales and Marketing and welcomes Florante Abuton Jr. to the team as Assistant PR & Communications Manager.

Based on property, Adu has been a key component of the hotel’s sales and marketing team for the past five years. In his new role, he will be responsible for developing new business opportunities, creating, and executing marketing campaigns, managing a dynamic team of business development personnel, and leading and executing the sales and marketing strategies for Sun Siyam Iru Fushi. 

His outstanding leadership skills, and his extensive understanding of the hotel and the Maldives tourism industry, as well as his ability to interact with clients and partners, have earned him recognition and respect from both his colleagues and key clients.  Adu joined Sun Siyam Resorts in 2019 as Sales Manager at Sun Siyam Iru Fushi, and has since then been pivotal in growing sales and increasing revenue for the resort. Prior to that, he had a wealth of experience in the hospitality industry, having previously held several front office and sales positions at Soneva Resorts and South Lux Ari Atoll in the Maldives.  

Originally from the Maldives, Adu has graduated from Taylor’s University in Malaysia in International Hospitality Management. He has a solid grasp of the business and a drive to quality that will help him succeed in his new role. 

Abdullah Atham, Resort Manager at Sun Siyam Iru Fushi says: “We are confident that Adu will continue to excel in his new role and remain focused on developing creative ways to raise brand awareness and boost sales for Iru Fushi. His promotion is a testament to his hard work and dedication, as well as his talent and knowledge of the ever-evolving hospitality industry.”

Florante originates from the Philippines, is based on property as well, and joined the property earlier this year 2023. He will be assisting the Sun Siyam Iru Fushi sales & marketing team in all matters PR, communications, press, media, and marcomm related. 

In addition to the day-to-day pr activities on the resort, Florante will support the Director of PR & Communications at Sun Siyam Resorts, in implementing the public relations, communications, and marcomm strategies, initiatives and projects for Sun Siyam Iru Fushi as well as looking after all press and media trips on the island.

With over 11 years of international experience in the hospitality industry and prior to moving to the Maldives, Florante worked for some of the biggest names in the hospitality and automotive industries, including Jumeirah Hotels and Resorts, Nissan Middle East, Marriott International, Hilton Hotels, Emaar Hospitality, and, most recently, Lapita Dubai Parks and Resorts.

His background in hospitality and professional skill set in public relations, combined with his bachelor’s degree in Mass Communication, makes him the perfect fit for this role.

Speaking about his new role, Florante said; “I am thrilled to be joining this magnificent Maldives resort and look forward to working with the incredible islanders and global teams to contribute to that wonderful and understated luxury Maldivian holiday experience, Sun Siyam Iru Fushi has always been recognized for.”

Check Availability and Prices

Related pages:

Sun Siyam Resorts in The Maldives

water villa maldives

One of the most forward-thinking and dynamic hospitality companies Sun Siyam Resorts has a portfolio of five boutique luxury resorts operating in the Maldives and Sri Lanka, including The Sun Siyam Iru Fushi Maldives, Olhuveli Beach & Spa Maldives, Sun Aqua Vilu Reef Maldives, Sun Aqua Iru Veli Maldives, and Sun Aqua Pasikudah in Sri Lanka.

The resort group is on a major expansion drive, with several new resorts opening in the Maldives and Sri Lanka.

Read More
what is better: beach or overwater

Beach or Water Villa?

Maldives - a name that became synonymous with honeymooners' paradise in the tourism world, has slowly revamped to cater to the needs of families visiting

Read More
Maldives Resort Offers & Packages

Best Maldives Resort Offers & Packages

Find out more about the most unparalleled Maldives hotel deals and special rates, when Book Direct your next beach holiday

Read More
Best Resorts for Vegetarians

Maldives Hotel Reviews

Some of the best hotels and resorts in the Maldives are already included in this list, and the good part of them offers the best prices. We will constantly add new hotels

Read More
10 Exclusive Resorts in Maldives

10 Exclusive Resorts in Maldives

The Maldives is paradise destination that should be on the bucket list of every discerning travelers. There's a special breed of hotels there that cater to the most tasteful of luxury travelers Read More

water pool villas, male

Newest Maldives resorts to Explore in 2024

Here are just 10 of the amazing new resorts in the Maldives that are set to welcome guests Read More

10 Cheapest Water Villa Resorts in Maldives

10 Most Affordable Water Villas

While it may never be cheap to visit thу Maldives, fortunately there are still some chic and relatively affordable overwater villas you can stay. Read more

luxury privaye villa

Maldives Luxury Guide

Here's the best of Maldives for luxury travellers. We've compiled the finest recommendations of places to stay, ranging from the most celebrated five-star resorts to luxurious private islands Read More


Maldives Romantic Guide

The ultimate ‘flop and drop' and honeymoon destination, the Maldives is the playground for the most amazing and finest utilization of each second of this extremely valuable and hopeful time with each other in tota Read More

maldives on the cheap

Maldives Budget Guide

Budget travellers choose Maldives as their destination of choice thanks to the variety of affordable stays  Read More

family holiday

Maldives Family Guide

Maldives - a name that became synonymous with honeymooners' paradise in the tourism world, has slowly Read More

scuba diving in the maldives ultimate guide

Maldives Diving Guide

The life of these paradise islands below the Indian Ocean's level is the main draw attracting thousands of divers Read More