Atmosphere Hotels & Resorts announces expansion plans
Best All Inclusive Resorts in The Maldives
28 March, 2021
Maldives hospitality brand Atmosphere Hotels & Resorts is all set for expansion with two new resorts, OBLU XPErience Ailafushi and OBLU SELECT Lobigili, set to open in Nov 2021, on the Malé Atoll.
To enjoy afforadable luxury, OBLU XPErience Ailafushi is the company’s first 3-star resort with an aim to attract budget travellers.
OBLU SELECT Lobigili is a contemporary 5-Star boutique resort offers best in class value-for-money holiday experiences exclusively for couples, with a similar positioning and ‘Serenity Plan’ as its popular sister property OBLU SELECT Sangeli.
“Once we retain our volumes and occupancy to pre-pandemic levels, we will plan to strengthen and position our uber-luxe brand, THE OZEN COLLECTION on a worldwide basis. In the new normal, there has been an increase in the average duration of stay of guests,” Salil Panigrahi, Founder & Managing Director at Atmosphere Hotels & Resorts, said.
“We hope to attract high profile guests with the unique experience of working and living in paradise. Our long stay offer for extended stays and workcations at THE OZEN COLLECTION is soon to be introduced in all our markets.”
A visionary hotelier par excellence, Panigrahi has built a reputation for hospitality based on the ethos of ‘Joy of Giving.’ He conceptualised Atmosphere in 2013, as a resort management brand with a unique philosophy. His objective was to operate value-driven resorts focused on the leisure segment in the Indian Ocean region.
In just seven years, under Panigrahi’s leadership, the group has launched six resorts in the Maldives, with the latest addition being OZEN RESERVE BOLIFUSHI in South Malé Atoll which launched in December 2020.
“We launched OZEN RESERVE BOLIFUSHI on December 3, 2020, along with our flagship uber-luxe brand THE OZEN COLLECTION,” Panigrahi said, in an interaction with ETHospitalityWorld.
“Our rebranding and redesign of the resort started during summer 2020 when the Covid-19 pandemic had stalled many businesses and activities across the world. Within a few months, we launched the resort to a resounding success.”
The Maldives was the first Asian destination to reopen for tourism since the global shutdown. And, when the country’s borders reopened on July 15, 2020, all the six resorts under the Atmosphere Hotels & Resorts group resumed operations with immediate effect.
After a successful festive season with occupancy surging to strong levels, the current occupancy rate has stabilised.
“However, our occupancy rates are still extremely encouraging, considering that we have been receiving a significant share of the tourists coming to the Maldives especially from the Indian market,” Panigrahi added.
While India was not the top volume generator for Maldives historically, there was massive growth seen in Q3 2019 with unprecedented year-over-year growth of 105 per cent.
Because many of the major source markets are closed due to travel restrictions, there has been a visible upsurge in Indian tourists visiting the Maldives, especially with the air travel bubble and newly introduced flights enabling swifter travel between the two countries.
“Mumbai, New Delhi, Bangalore, Hyderabad, Chennai, and Ahmedabad are some of the key cities from where we have been receiving guests,” Panigrahi informed.
“This has been seen across economic segments and buying capacities, right from the budget traveller seeking a relaxing time at entry-level resorts to the very nuanced and seasoned traveller. The latter category, including Bollywood celebrities, have been flocking to the destination, working both as a promoter of Maldives as a hot destination and inspiring and influencing the other traveller segments to put the Maldives on their wishlist.”
Panigrahi is optimistic about the ongoing vaccinations in the Maldives and globally. Looking at the current pattern, he is hoping that a significant upswing in volumes will help achieve pre-pandemic numbers by late 2021 or early 2022. Spreading out the wings beyond the Maldives, Panigrahi also has plans for Sri Lanka.
Note: The above article has been reproduced from its original source, ETHospitalityWorld. Please follow this link to reach original article.
Recent Posts 17.01.2022
- Covid-19: Now everyone can travel to the Maldives
- Reward and Recognition of Maldives Underwater Initiative at Six Senses Laamu
- Norwegian Cruise Line Introduces Norwegian Viva
- Manta Trust Newsletter, January 2022
- Island Luxury by Secret Paradise opens First Local Island Boutique Hotel
- Enjoy Extraordinary 40% Savings & Daily $1,000 Egift Givaway at Anantara Hotels
- Maldives Updates and Shortens Recommended Isolation and Covid-19 Quarantine
- Chill and Play at One of the Maldives’ most Exclusive resorts with 20% savings
- OZEN RESERVE BOLIFUSHI recognized Best Honeymoon and Family Destination
- You are invited! Book Early and Save up to 55% at Kandima Maldives
- Ready for Pampering? Here’s Where to Find Decadence in the Maldives
- Travel Insurance Can Now Be Purchased With Marriott While Booking a Reservation
- The Year to explore the Maldives with Crown & Champa Resorts collection
- From Whale Sharks to Surf, Discover the Natural Side of COMO Maalifushi
- Enjoy up to 25% off to celebrate Qatar Airways' 25th anniversary
- Takes your Tennis game to the next Level at Sun Siyam Iru Fushi
- Traveling With Kids in Maldives? Take advantage of LUXURY FAMILY VILLA OFFER at Anantara Dhigu Resort: Children stay and dine free
- MSC Cruises Unveils 2022 "Cruise With Confidence" Program
- Latest News from Mirihi Island, January
- 10 Maldives Islands That Should Be at the Top of Your List
- Review Year 2021: B-Town divas who set the Internet on Fire with their Bikini Photos
- Where to Spot Celebrities in The Maldives
Atmosphere Hotels & Resort
Atmosphere’s first property, Atmosphere Kanifushi, opened its doors in December 2013. The group opened its second property, OBLU by Atmosphere at Helengeli, in November 2015; followed by their flagship ‘Lifestyle Luxury’ sub-brand, OZEN by Atmosphere, in July 2016; and then OBLU Select at Sangeli, which opened in July 2018.
The newest addition to the portfolio, VARU by Atmosphere, offering a naturally Maldivian experience, is due to open in October 2019.
Atmosphere Hotels & Resorts offers guest-centric resort experiences through unique Resort Plans, offering guests a range of all-encompassing experiences, with varieties of dining options as well as a number of complimentary amenities and activities that ensure a relaxed, hassle-free holiday experience at each resort, all while staying true to the brand’s core philosophy: ‘The Joy of Giving’. Read More
Beach or Water Villa?
Maldives - a name that became synonymous with honeymooners' paradise in the tourism world, has slowly revamped to cater to the needs of families visitingRead More
Best Maldives Resort Offers & Packages
Find out more about the most unparalleled Maldives hotel deals and special rates, when Book Direct your next beach holidayRead More
Maldives Hotel Reviews
Some of the best hotels and resorts in the Maldives are already included in this list, and the good part of them offers the best prices. We will constantly add new hotelsRead More
10 Exclusive Resorts in Maldives
The Maldives is paradise destination that should be on the bucket list of every discerning travelers. There's a special breed of hotels there that cater to the most tasteful of luxury travelers Read More
The Maldives’ Hottest Luxury Hotel Openings for 2022
hese are the hotel openings in the Maldives is most excited for in 2022 for planning your next luxurious getaway Read More
Maldives Luxury Guide
Here's the best of Maldives for luxury travellers. We've compiled the finest recommendations of places to stay, ranging from the most celebrated five-star resorts to luxurious private islands Read More
Maldives Romantic Guide
The ultimate ‘flop and drop' and honeymoon destination, the Maldives is the playground for the most amazing and finest utilization of each second of this extremely valuable and hopeful time with each other in tota Read More
Maldives Budget Guide
Budget travellers choose Maldives as their destination of choice thanks to the variety of affordable stays Read More
Maldives Family Guide
Maldives - a name that became synonymous with honeymooners' paradise in the tourism world, has slowly Read More