The Man Who Made The Maldives A Luxury Destination

Crown & Champa Resorts


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Maldives On a Budget

11 November, 2019

Crown & Champa Resort’s Lars Petre featured by Forbes as ‘The Man Who Made The Maldives A Luxury Mecca’.

When Lars Petre first stumbled upon the Maldives as a young Swede on vacation in 1985, the whole trip was a happy accident. After a ski vacation was canceled because the ski resort had to close due to too much snow (imagine – what a problem to have!) Petre and a friend detoured to Geneva and hopped on a flight to Colombo instead.

Just three years later, Petre opened his first resort, Kuredu, with Maldivian partners in December 1988. Over the past three decades, his company Crown & Champa Resorts has grown to own or manage 10 resorts, a dozen locations of Duniye Spa and six diving centers across the tropical archipelago.

Being an industry pioneer in the Maldives, he talks about his challenges in opening the Kuredu resort and gives an insight into the industry addressing the climate-related issues and the changes in the market. Read Full Story

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